TruBlue: Driving More Intelligent Growth Across the KBB Industry

April 22, 2026

TruBlue recently published the following article in BKU magazine

For today’s KBB businesses, growth is no longer just about increasing sales. It is about operating more efficiently, making better decisions, and building stronger relationships across the entire business.

As the industry continues to evolve, more retailers and suppliers are recognising that sustainable progress starts with one critical area: how the business itself is run. This is where TruBlue is making a significant impact.

Designed specifically for the KBB sector, TruBlue is a fully cloud-based business management platform that brings together pricing, quoting, CRM, order management, and reporting into one connected system. It gives business owners complete visibility and control, helping them respond faster, work more accurately, and deliver a better experience for their customers.

At the core of the platform is a powerful and continuously expanding data engine, providing access to more than:

• 900 Brands

• 2,500 Pricelists 

This depth of information allows retailers to quote with confidence, present richer proposals, and maintain accuracy across every stage of the sales and fulfilment process.

TruBlue also plays a vital role within the wider KBB ecosystem, acting as a bridge between retailers and suppliers. By improving product data, streamlining pricing, and enhancing communication, it helps both sides operate more effectively and build stronger, more collaborative relationships.

This momentum was clearly demonstrated at the KBB Show 2026 at the NEC, where TruBlue delivered its most successful exhibition to date. Building on its debut appearance in 2024, the platform saw a significant increase in engagement and user adoption, reflecting a growing demand for more connected and efficient ways of working.

Leigh Martin, Managing Director of TruBlue, explains:

“We are seeing a clear shift in the industry. Businesses are actively looking for growth, but more importantly, they are looking for better ways to achieve it. A great place to start is by optimising how the business operates day to day. When you have the right systems in place, you gain clearer visibility, make more informed decisions more quickly, and create stronger relationships with both customers and suppliers.”

As a cloud-first platform, TruBlue offers complete flexibility, allowing users to manage their business from anywhere. Integration with Zapier further enhances this, connecting TruBlue with third-party applications such as Postcoder and BoldSign to automate processes and reduce manual workload.

With strong momentum following KBB 2026, the outlook for TruBlue is exceptionally positive. The focus remains clear: helping more KBB businesses improve performance, streamline operations, and thrive in an increasingly competitive market.

 

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